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The classification of central cues in this examine was dependant on the assumption that contributors might just take more time To guage information and facts such as the makes’ contributions to the setting. Whilst literature on corporate picture promoting has Beforehand discussed the notion on the processing of company social responsibility messages through the ELM insights [fifty four–55], none have explored no matter whether these messages are evaluated throughout the central or peripheral route. Individuals’ pre-current attitudes and private values in the direction of company social duty difficulties might affect how they evaluate these messages [fifty six].
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Information analysis [41] was then performed to elicit popular themes arising in the members’ responses about their perceptions with the Electrical power drinks makes along with the uncovered on line components. Written content Evaluation included: (i) open up coding exactly where the written notes have been browse via various times and (ii) grouping and categorisation exactly where the headings ended up assigned to similar contents before they ended up grouped into bigger order groups [forty one]. The co-author who wasn't linked to the data collection reviewed the founded themes and also the respective responses. The founded themes were categorised determined by the elaboration chance model (ELM) of persuasion as reviewed down below.
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